Are you in webinars, podcasts, LinkedIn & FB Lives, virtual and hybrid events?
You might be wasting half the value of your expertise...
What is this?
We help you spread the insights in your recordings beyond your on-demand webinar libraries and podcast apps. So you don’t always need to create new content.
We find the most insightful moments in your video recordings and edit them out into short clips designed for time-starved social engagement.
Before (1 hour recording)
After (2-minute clips)
The Story Behind This Service
I’m a heavy podcast listener and began noticing that most of the new podcasts I listened to, I discovered via social, not the podcast apps.
So I ran an unusual 2-week experiment…
I took B2B podcasts and webinar recordings, edited out the hard-hitting parts (clips shown below), and started posting them on LinkedIn while tagging the speakers.
The 2-week experiment was to see how audiences would receive repurposed content.
And if the speakers featured in the clips (busy executives, CEOs, etc.) would find the time to engage, or chase me off LinkedIn with online pitchforks yelling (in husky voices), ‘EVIL! EVIL!’.
Read the results here. The video analytics revealed interesting patterns about recycling webinars and podcasts.
That is the story of how this service was born and why I believe we are wasting half the value of the expertise in webinars and podcasts if we don’t recycle the insight buried in them for multiple channels.
Why burn 101.1 hours on relistening to your webinars, finding the most insightful moments and repurposing them for different channels when specialists like us can do it faster (while humming kumbaya!)?
Repurpose My Library
How it Works
Pay for clips
We operate like your favourite supermarket. Pay first, then eat the cheese.
Provide access to content (link to recordings, logo, etc).
We start listening, curating, chopping, and putting makeup on your thought leadership snippets.